Making the Next Big Move

Gauteng and other city buyers look for bigger homes in developing regions, causing a precinct boom. The Avenues Hilton meets these new demands by being surrounded by culture-rich communities, art, beautiful rolling hills, and is within commuting distance to Pietermartizburg city.


Over recent years, the Hilton area has surged in popularity, and the village has experienced a population growth of an amazing 34%. On the back of the pandemic and the hard lockdown in 2020 – South African consumers’ mindsets and purchasing behaviour has changed, with lifestyle and well-being being paramount. So, it’s probably not surprising that there has been a notable increase of Gauteng buyers purchasing in gated estates in the Hilton area. Research surveys, conducted by Rainmaker Marketing, suggest that this trend will continue on a similar trajectory, with Hilton being considered an appealing lifestyle destination and ‘lifestyle relocation’ being a key motivator for new buyers.

“Post COVID-19, people have changed – ideas and quality of life have changed. We no longer live in a time where work life is everything and family comes second. We are seeing a steady increase of people looking for homes that their families can enjoy, a home that caters for both their living and entertainment needs. So many buyers now look for a fuller life, where their kids can grow up playing outdoors and like-minded people surround them. Distance from the big city life often comes at the cost of convenience, with limited access to necessities and services. However, The Avenues Hilton meets these new demands by being surrounded by culture-rich communities, art, beautiful rolling hills, and is within commuting distance to Pietermartizburg city. With many family-centric ideals and outdoor activities, being close to top KwaZulu-Natal schools and shopping centres – “Hilton makes for a great place to call home,” explains Miles Taylor, Project Manager for The Avenues Hilton.

This new and exciting development, backed by JT Ross Property Group, is on the doorstep to schools like Hilton College, Cowan House, Laddsworth Primary School, Grace College, St Annes and other top schools in the Hilton area – ticking numerous boxes from a location point of view for those looking to semi-grate. The launch of The Avenues Hilton in 2022 offers a safe and secure estate with no compromise to convenience, necessities, services or even space – it offers spacious family homes nestled within the country’s charm. Buyers can choose between semi-detached one, two or three-bedroom homes starting from R1.8 million or freestanding three or four-bedroom homes starting from R2.9 million.

The desirable price points also meet consumers’ needs based on intel from the SA Property Trends 2022 survey, seeing that Hilton development is on the rise and growth within the precinct is allowing for anticipated capital appreciation. This latest research shows the most active seller markets range between R700 000 and R2 million for properties with convenient access to schools, public transport, fibre optics and shopping centres.

“We’re excited to share this new offering because The Avenues Hilton is the perfect opportunity to change up, say goodbye to high-density living and embrace peaceful country living. Even in the build-up to the launch, we saw a significant amount of enquiries from Gauteng. We believe it’s because people are now focusing on what they perceive to be a healthy work-life balance. The pandemic showed us how adaptable we need to be in the property sector, to meet rapidly evolving space needs. The Avenues Hilton was created with space in mind and will include great play areas for the kids. As people return to normalcy, the ‘new normal’ means new ways of working, shopping and living. These changes require homes to adapt with their users,” Taylor adds.

With The Avenues Hilton launched into the market, the established JT Ross team has already made progress onsite. The estate’s Gatehouse has been completed, and construction of the first homes is anticipated to commence in late June 2022. In addition, civil infrastructure for Phase 2 of the estate (where the 14 freehold homes are located) has commenced for completion towards the end of November 2022.

Interested buyers can get more information about The Avenues Hilton by visiting the website and setting up a meeting with a sales member.