The Midlands Magazine

De Tiamo

by The Midlands Writer · May 8, 2026 · 2 min read

As we approach Mother’s Day this year, it’s the perfect time to honour the incredible women who nurture, inspire, and shape our lives. In the beautiful KZN Midlands, there’s no better way to show your appreciation than with a thoughtful gift from DE TIAMO Clothing. This 100% women-owned and staffed brand is proudly based in Curry’s Post, the heart of our region.
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DE TIAMO is celebrated for its exquisite linen garments that honour natural beauty and effortless elegance. This season, we’re excited to show how perfectly our linen pieces transition into the South African winter. Far from being a summer-only fabric, linen offers exceptional breathability and comfort year-round in our temperate climate. When styled with the right layers, it becomes an essential wardrobe staple. Our new winter collection beautifully highlights this versatility.

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We’ve expanded our range with luxurious winter fabrics and items, including stylish coats, ultra-soft bamboo cotton long-sleeve vests for perfect layering, and cosy cotton knitwear. These pieces pair exquisitely with our signature linen pieces, creating practical yet sophisticated looks for South Africa’s variable weather. We’re also thrilled about our collaboration with Froggie shoes. This iconic, women-led KZN brand (established over 30 years ago) perfectly complements DE TIAMO. Froggie footwear is now available in-store and online, offering complete, comfortable, and proudly local outfits.

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Our world-class retail store offers more than shopping – it’s a holistic experience. Browse our full linen range, the new winter collection, seasonal accessories, and our in-store Froggie boutique. Enjoy a delicious cappuccino by our star barista, Thobi, while relaxing on the deck with breathtaking Midlands views. Our resident designers, Georgie and Paige, are available Monday to Friday for styling advice, and, as the owner, I am often on hand to assist. This personal touch, amongst others, makes every visit special, and we look forward to welcoming you.

We also have a small satellite store in Howick at The Hall Cafe, where 20% of sales go directly to Angel’s Care charity.

At DE TIAMO, we’re passionate about empowering women through beautiful, sustainable clothing created with love right here in the KZN Midlands. This Mother’s Day, treat the special lady in your life to a luxurious linen piece, a new winter essential, or a DE TIAMO gift voucher. Shop in-store or conveniently online.

WORDS: Debbie Blake
PHOTOS: Dane Turvey Photography

082 096 3758
info@detiamo.co.za
https://detiamo.co.za/

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